Keith is a lifelong athlete and dedicated pickleball player who understands the impact that thoughtfully designed equipment can have on performance. As the former Head of Product Development for a leading equipment manufacturer, he led the development of more than 100 products from concept through production, working closely with designers, suppliers, and manufacturers to bring innovative ideas to market. Today, he applies that same attention to detail, commitment to quality, and passion for continuous improvement to every product created by SAYAS.